Juan Zarazua
Co-Founder & Senior Consultant
20+ years in the residential home services industry with a focus on painting and remodeling. Juan translates decades of on-the-truck experience into operational playbooks contractors can run the next day.
Your Partner in Home Improvement Excellence
Empowering the people
who build our neighborhoods.
We're Zarazua & Martinez Consulting Group. Two operators who spent decades swinging ladders before we built this firm. Our mission: revolutionize the contractor industry by giving trades people the systems, tech, and training usually reserved for white-collar industries.
Our Vision
Systemize the trade. Professionalize the trade.
We believe contractors deserve the same level of operational and marketing firepower a tech company has. We exist to close that gap, one painting business, one roofing company, one pressure-washing outfit at a time.
- 30+ years combined in painting & remodeling
- Hands-on CRM, ops, and marketing implementation
- Bilingual support (English & Spanish)
- Client-first community with monthly strategy calls
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Contractors Scaled
Real businesses. Real revenue lifts.
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More Prospects Closed
Average close-rate increase after our sales system.
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Higher Profit per Job
Through pricing, ops, and process overhaul.
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Years Combined Experience
In the paint & home services trenches.
Meet The Founders
The operators who built Z&M.
Two co-founders with complementary skillsets, both obsessed with helping contractors win.
Nelson Martinez
Co-Founder & Senior Consultant
Army veteran and 12-year paint-industry operator. Nelson helps new entrepreneurs navigate the messy middle between starting and scaling, with a knack for sales systems and social-media growth.
Industries Served
Built for the trades that built this country.
Different services, same principles. We help any residential service business operate with a modern playbook.
Painting Contractors
Roofing
Drywall
Fencing
Pressure Washing
Landscaping
Remodeling
Housekeeping
Ready when you are
Ready to get started?
Book a FREE discovery call and we'll map out where your business can realistically grow in the next 90 days.